Benefits of Promotional Products for Marketing Your Business
There are tons of opportunities for a business to be unique from its competitors, and among these tactics is the use of promotional items. Giving away free, branded items to consumers – think caps or paper weights with your logo on them – can indeed work to keep you in people’s consciousness as they use these items on everyday.
If you’re looking for the specific advantages of adding promotional products to your marketing mix, here are the top five:
Stronger Brand Recognition
A goal of any business, big or small, is usually brand recognition. How do you get your brand noticed among the competition, and more importantly, how do you remain in your customers’ and prospective customers’ minds? Customize something they use on a constant basis!
Wide Reach, Affordable Price
With a small marketing budget, it can be challenging to decide how to spend the money while making sure that your goals are all achieved. Promotional products offer great value for investment, with their cheap cost and big, unforgettable impact. Bear this in mind: with a simple giveaway, you can encourage customer loyalty.
Business Card Alternative
Business cards will never go defunct, but promotional products provide an alternative way of showcasing your contact details. Instead of simply leaving a business card with your customer or potential customer, leave the card and one branded product. If you own a book shop, for example, give away a branded mug. They will remember you each time they use that mug, and that’s exactly what you want.
When marketing your business, you have to understand the importance of repeat exposure. How can you put your business out there all the time without spending a fortune? Easy. Just think about the things your customers will want to have around. Yes, we go back to branded mugs, towelettes, pens, and other daily-use items.
Variety in Marketing
What is your marketing portfolio like? If you had to choose between eating the same pizza for dinner twice a week, or eating a different dinner each week, which would you go for? Obviously, as with most people, you’ll probably go for variety.
The same thing can be applied to your business marketing. It’s important to have consistent marketing items, but when it comes to branding, branding also counts. Provided your logo is there, you can distribute various products that consumers can use. Of course, you also need to pick top quality products, or it will reflect poorly on your business.